Prêmio Brasil De Qualidade Do Café Para Espresso Award



In 1991 illy instituted an annual competition (Prêmio Brasil De Qualidade Do Café Para Espresso) for Brazilian growers of the best green coffee. The winner receives a cash prize of US$30 000 and a 30 percent premium price over the market price for the winning coffee lot.

I'm not completely sure, but as far as I know 10 years later, from 2001 the winner receives another price: A GOLDEN CUP (look at the picture).

Over 600 small and large Brazilian producers now take part in this competition. Prize rules give Illy preferential rights to buy the lots submitted by all 50 finalists. Illy's incentive approach has stimulated the development of relatively unknown regions producing fine coffees, such as Cerrado Mineiro, 'discovered' in the 1991 competition and today an international "signature" for quality products. Illycaffè encourages producers to invest in quality by paying them prices above the market average.
year  2001
artist  
type   1 espresso cup
copies  x?x special editions in wooden case
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